Twitter Marketing Mistakes That Will Kill Your Efforts

Twitter has rapidly become one of the most popular online marketing tools to
promote products and website. It enables you to quickly make yourself into a
recognizable brand and to attract people who are likely customers for your
products. Twitter has a large population of people with many different interests
who are open to new products and solutions for their problems. This represents
an opportunity for you to find many potential customers or subscribers. The best
way to use Twitter is to build relationships with your followers by delivering
helpful information to them consistently. So your first strategy is to be as
helpful as you can. You have to be careful, though, because Twitter can also
harm your business if it’s not used correctly. Watch for these common mistakes
so you don’t make them in your own Twitter marketing.

Not all conversations are about business, but if it is then you should always
try to be relevant to the topic.

Be careful about your tweets, and avoid sending them something that’s just
totally off base or will waste their time. It’s really just like anywhere else
on the net, if you do that enough times people will simply ignore you and any
real marketing message that comes from you. Unless you’re engaged in real water
cooler conversation, then make those tweets on topic and relevant. It’s an
unspoken Twitter business rule, but it’s also good common sense, too. The more
you filter your tweets, the better results you will get. Ultimately, what
matters is how close you are to fulfilling their needs, so that in future you
can expect them to turn into customers. Naturally, building these relationships
takes time and effort, but there are many different rewards if you do it.

Some people also make a mistake of being hesitant or shy to ask questions of
their followers. It’s ok and best to be open and direct sometimes. Never forget
your reason for being there which is to market your business.

If you try to help people, give them good value and content, then of course it’s
acceptable and expected of you to send them marketing offers. It’s really
important, though, when you’re sending offers in your tweets be sure you’ve done
your homework. So just realize that if you’ve done your part the right way, then
it’s a green light for an occasional promotional tweet.

Don’t have a corporate kind of image to show to your followers. Your followers
on Twitter want to know that you are a person, not just a business trying to
sell them something. Your best strategy on Twitter is to be open and
transparent. Show them you are a real person and not someone hiding behind a
corporate shield. Then your tweets will be noticed by the kind of people who you
want to reach. Many people who use twitter marketing go about it in the wrong
way. You can avoid most Twitter mistakes by keeping the attitude of providing
service in your dealings with people. Be helpful and open with your followers
and they will appreciate you.

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