To get traffic to your site from the search engines, it will rely on two points
of SEO. These portions are on-page search engine optimization and also off-page
search engine optimization. In this posting we are going to be going over off
page optimization, which can be just as crucial as on page optimization.

Just like you would imagine, off page optimization, deals with aspects of
getting better search engine rankings using methods that don’t deal with the way
you set up your website. And essentially we are referring to the development of
one way links. And I am certain you are aware that setting up links can be done
using different methods. Here we are going to be reviewing some of the much
better ways to build links quickly and also construct them so the search engines
don’t get upset.

The very first method we would like to discuss is the building of links using
website directories. A website directory is just a site that functions almost
like a search engine, but you need to submit your site to these directories in
order to get your website listed in them. And some of these directories can have
a superb page rank so submitting your site to them is a good plan. You can
actually find directories on the web that have a page rank of 8 or higher, and
getting listed in them can really give your site a boost in the search engine
rankings. However this doesn’t mean that you shouldn’t submit to every directory
you can even if it has a low page rank simply because the number of links you
have will also help.

Now let’s move on to using article marketing for building links. Using this
method is also a good way to get your inbound links all over the Internet And
just like website directories you can locate article directories to submit your
articles to which have a great page rank. Most of the article directories which
have been around for a long time could have a page rank of at least 5. And after
you post articles in these directories you will recognize that you are getting
some good links that can really help your site. And if you continue to submit a
minimum of one article a day to a bunch of article directories you will discover
that your page rank of your site is also growing. We will not be discussing the
steps of article marketing here, but you can locate e-books online that will be
able to show you everything you need to know about article marketing.

Now that you realize backlinks are good for your site, don’t fall for any of
those semi-automatic or fully automatic backlink software that promise you the
moon. The very last thing you want to do after all your hard work is to get
slapped by Google for spamming inbound links all over the Internet With that
being said you will be able to locate software that can help you to submit your
web page to directories and help distribute your articles to article
directories. These kinds of software are typically a good idea to work with as
it can take the time it takes to do your submissions and reduce it greatly.
Leaving you more hours to develop new websites or products.