Every business website has a most wanted response from the visitors, and whatever the response is it basically means a conversion for the site. Quite a number of factors are involved with conversion rates including the landing page which is key to your overall success. It only stands to reason that if your landing page is converting well, then your entire marketing process has a better chance of realizing its potential. Our mission is to help you improve your landing page performance, and we’ll do that by giving you three very excellent tips to help your landing page convert better.
Perhaps the most important thing is that your page must be easy to load. Get rid of large graphics that slow the loading process. Pages that take too much time to load are a big turn off for many potential customers. The purpose of your landing page is to get conversions, unnecessary graphics deter them. In addition to graphics you should use minimal code, pictures, and other items that will limit access to the page. Focus on the copy instead, in order to make it more effective. Instead of relying on graphics for headlines, use text. So where ever you think you can work on making your landing page more agile, do it. You don’t want to lose possible conversions over a page that takes far too long to load. Written copy on the landing page is still very important and should not be overlooked. The copy is what will actually do the selling for you so don’t skimp on this altogether. Right from the headline to the following paragraphs, and even the sub-headlines, everything needs to be in place to see good results. Strange fonts are hard to read and fonts that are too big can be bulky and difficult to read. Keep the size and style of your font choices soothing and simple so they will be easier for your audience to read. It’s worth taking the time and investing in a professional to catch errors or possible mistakes in the copy before your landing page goes live.
Finally, you must test, test, and test some more to make sure that all elements of the landing page are working and which are working best. The final success of your landing page will depend on your ability to effectively test and make necessary changes to your landing page. The headline is one of the more critical elements of your landing page that must be tested. You can rotate 3-4 different headlines to know which ones converting the best. If your goal is to increase conversions and/or profits, this is what you must do. Simple, small steps can have a significant impact on how effective your landing page is. It requires a little work in the beginning but nailing down the process now will pay off big time down the road.
