Even though there are more popular methods of promotion, podcasting still holds its own quite easily. The usual route for most marketers is to bypass audio (podcasting) and go straight into video. Here’s a little secret for you, there are millions who listen to podcasts, still. Do you have any ideas as to why this is a fact? There are just about nothing stopping anyone from giving your podcast to other people – all they need is an mp3 player. Don’t forget the amazing portability of podcasts; people can listen to them while driving. So, it’s our pleasure to reveal a couple of effective podcasting strategies that you can put to use right away.
Prior to doing any recording, you’ll find the best results will be obtained by creating an organized plan. You do not have to script every second. Your plan can just serve to keep things on track with regard to time and organization.
It can be a very easy and quick process to decide on the main topic and sub-topics, and then you want to know how long you’ll talk about each one. Of course there is nothing wrong with stream of consciousness discussion if you can do that well. Sticking to your topic is important, and your plan can help you with that. Also keep in mind that it’s important to work within a reasonable amount of time.
Optimize your podcast. This is important for you to do because it can be ranked in the search engines, as well. So what you’ll do is use tags for all your links and the page where your podcast resides. You can SEO your “liner” or “show” notes. Naturally you will want to optimize your podcast headline. Optimizing your posts means that you are more likely to get new listeners through search engine results. And you always want to expand your reach, obviously.
Always ensure you create original content for your podcasts. This doesn’t mean that you cannot talk about someone else’s work. No matter how you handle it, giving the appropriate credit where it’s due is the legal and ethical way to go.
You can state your point, refer to another author’s material, and then explain why you’re doing it. Try to avoid using other people’s work too much, or too much in one podcast, because that can take away from how your listeners perceive you.
Podcasting is an effective method to build your business, build a base of subscribers to your podcasts, and make money. It seems to follow that if you have more subscribers, then your chances of making more sales increases. You can have people help you by passing around your podcasts for you. Be smart and take advantage of this method because it really does work very well. Marketing with audio in the form of podcasts can be just as effective as anything else out there.
